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Course Name | |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
Spring |
Prerequisites | None | |||||
Course Language | ||||||
Course Type | Required | |||||
Course Level | - | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | |
Learning Outcomes | The students who succeeded in this course;
|
Course Description |
| Core Courses | |
Major Area Courses | X | |
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | What is visual communication? | |
2 | Historical Context of Visual Communication Design | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
3 | Type in Visual Communication Design | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
4 | Film Screening: Helvetica | |
5 | Principles of Design and Functional Requirements | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
6 | Principles of Design and Functional Requirements | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
7 | Methods of Design and Planning the Process | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
8 | Meaning in Advertising, Meaning in Image | - An Introduction to Visual Culture, Nicholas Mirzoeff - Seeing is Believing, Arthur Asa Berger - Communication Design, Jorge Frascara Visual Communication: Images with Messages, Paul Martin Lester |
9 | Midterm | |
10 | The Practice: Professional Areas 1 | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
11 | The Practice: Professional Areas 2 | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
12 | The Practice: Professional Areas 3 | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
13 | The Practice: Professional Areas 4 | An Introduction to Visual Culture, Nicholas Mirzoeff/Seeing is Believing, Arthur Asa Berger/Essentials of Visual Comunication, Bo Bergström/Communication Design, Jorge Frascara/The Story of Writing, Andrew Robinson |
14 | National Holiday | |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | Power Point presentations |
Suggested Readings/Materials | - An Introduction to Visual Culture, Nicholas Mirzoeff - Seeing is Believing, Arthur Asa Berger - Communication Design, Jorge Frascara - Visual Communication: Images with Messages, Paul Martin Lester |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 3 | 60 |
Presentation / Jury | ||
Project | - | |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 40 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 100 | |
Weighting of End-of-Semester Activities on the Final Grade | - | |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 3 | |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 3 | 2 | |
Presentation / Jury | |||
Project | - | ||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 4 | |
Final Exams | |||
Total | 90 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography), | X | ||||
2 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
3 | To be able combine images and words creatively in order to convey visual ideas | X | ||||
4 | To attain a high level of complex problemsolving using a variety of design methodologies, | X | ||||
5 | To understand the principles of compositional space | X | ||||
6 | To have a clear understanding of creative art direction, | X | ||||
7 | To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies. | X | ||||
8 | To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques, | X | ||||
9 | By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues, | X | ||||
10 | To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values, | X | ||||
11 | To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices. | X | ||||
12 | To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest